John Besley

View Calendar
September 20, 2021 11:30 am - 12:30 pm

Being a More Strategic, Evidence-Based Science Communicator  

Science communicators who want to have sustained impact need to think carefully about what they want to achieve from the time and money they devote to communication. Clearly describing scientific findings and telling engaging stories is rarely the end goal. Instead, science communicators almost always want to affect behavior, including the likelihood that people will trust science when faced with new challenges. Smart science communicators also create communication opportunities to improve their own thinking and behavior. In this talk, John will share and discuss his recent research on what a more strategic version of science communication might look like and what steps social science research suggests might help us get there.

Dr. Besley is the Ellis N. Brandt Chair of Public Relations at Michigan State. He studies public opinion about science and scientists’ opinions about the public. In recent years, he’s become especially interested in how to help science communicators think about their communication choices in more strategic and evidence-based ways.

Related upcoming events

  • October 3, 2022 11:30 am - October 3, 2022 12:30 pm

    Methane Plume Mapping Over Offshore Oil and Natural Gas Platforms in the Gulf of Mexico

    Alana Ayasse

    Research Scientist

    Carbon Mapper

    University of Arizona

    Abstract

    Offshore oil and natural gas platforms are responsible for about 30% of global oil and natural gas production. Despite the large share of global production there is little known about the greenhouse gas emissions from these production facilities. Given the lack of direct measurements, studies that seek to understand the greenhouse gas contribution of offshore oil and gas platforms are incredibly important. The use of airborne remote sensing to map greenhouse gases from onshore oil and gas infrastructure has become a prominent method to quantify and attribute large individual emissions to their sources. However, until now, this method has not been used offshore due to the lack of consistent reflected radiance over water bodies.  In this talk I will present the results from a 2021 study where we used visible/infrared imaging spectrometer data collected over the Gulf of Mexico to map methane emissions from shallow water offshore oil and natural gas platforms. I will discuss the methods we employed to map methane in the offshore environment and how that differs from the onshore environment. I will show how remote sensing can efficiently observe offshore infrastructure, quantify methane emissions, and attribute those emissions to specific infrastructure types.

    Bio

    Dr Alana Ayasse is a research scientist at Carbon Mapper and the University of Arizona. She earned her BA in Geography and Environmental Studies from UCLA and her PhD in Geography from UCSB. Her research focuses on improving remote sensing techniques to map methane and carbon dioxide plumes, understanding the role of satellites in a global carbon monitoring system, and using remote sensing data to further understand trends in carbon emissions.

  • October 10, 2022 11:30 am - October 10, 2022 12:30 pm

    TBD

  • October 17, 2022 11:30 am - October 17, 2022 12:30 pm

    TBD

  • October 24, 2022 11:30 am - October 24, 2022 12:30 pm

    TBD

  • October 31, 2022 11:30 am - October 31, 2022 12:30 pm

    TBD

  • November 7, 2022 11:30 am - November 7, 2022 12:30 pm

    TBD

  • November 14, 2022 11:30 am - November 14, 2022 12:30 pm

    TBD

  • November 21, 2022 11:30 am - November 21, 2022 12:30 pm

    TBD

  • November 28, 2022 11:30 am - November 28, 2022 12:30 pm

    TBD

  • December 5, 2022 11:30 am - December 5, 2022 12:30 pm

    TBD