Impact at Scale: A practical guide to letting your EcoInformatic superpowers loose in the world a.k.a. Ecological experiments I have abandoned and other regrets
Scientists are no strangers to entrepreneurship, it's just that we see our customers as the Program Officers at NSF, and our sales and marketing is channeled through the arcane system of publications and conference abstracts. For better or worse, all this structure puts big barriers to refining solutions and driving adoption rapidly, because we all know that time is not on our side for the many crises that we're working on. I'll talk about where my academic background has helped me, but more often has led me astray in my effort to build scalable systems (aka businesses) that solve environmental challenges. If you're on the fence about starting a company, I recommend taking the leap.